Wear it to Win in - Arizona Bridal Show Contest

Last June we started a tradition of having an epicly awesome contest in conjunction with the Arizona Bridal Show.  Since we're not really able to top giving away a free wedding dress (we're not Oprah people!) we're going a totally different direction this time around.

We are going to have a ton of fun giving away a bunch of prizes with our mini veil

Arizona Bridal Show contest!


Multiple winners will be chosen both Saturday and Sunday at the bridal show.  Prizes include:

  • Date Night!  Dinner at a Fox Restaurant Concepts restaurant and movie passes for two.
  • Swag bags full of fun "Future Mrs." gear from WarPaint Goods
  • $100 Gift Certificate to Brilliant Bridal

So now that you're pumped about the loot, you want to know how to enter, right?  This contest literally could not be easier to enter.


  1. Stop by our Room One bridal show booth (not the gown sale booth!)
  2. Pick up one of our signature teal mini veils and wear it around while you're scouting out the bridal show.
  3. Get "caught" wearing your veil by our super secret contest spy!
  4. Take your winner picture for social media.
  5. Celebrate being an awesome winner!
arizona bridal show room one map
arizona bridal show room one map

[/left] [right][/right]

Our Arizona Bridal Show contest starts as soon as the doors open at 9am and goes until the doors close at 4pm.  We can't wait to see who the lucky winners are!

Brand New Look for our Phoenix Bridal Store


It's been nearly one year now since we opened our Phoenix bridal store location on 43rd Avenue and Thunderbird.  And today we're excited to share with you some pictures of the newly renovated space.  It's got a brand new, updated and modern look in a addition to more dressing rooms and viewing areas to accommodate more of you lovely brides!

new look phoenix bridal store

If you have never visited our Phoenix location, or if you haven't visited us in a while, we'd love for you to stop in and see all of the new improvements!

Phoenix bridal store private dressing room

This is our brand new private dressing room and view area.  We wanted to create an intimate space for smaller groups, brides that prefer to shop by themselves, and brides who prefer a bit more privacy.  We've loaded all of our new viewing areas with veils, sashes, and other accessories close by so your stylist can quickly and easily help you put together multiple different looks!

discount phoenix bridal store

We've added tons of new comfortable seating, more mirrors, more pedestals and lots of bright lighting so you can see just how much your dream dress sparkles!

[left] Phoenix bridal store accessories[/left]

[right]In addition to all of the beautiful new store improvements, we've added lots of gorgeous new bridal accessories and dozens of new designer bridal gowns all selling at our always discounted prices!

We know a lot of you have recently gotten engaged (congrats!) and many of you are likely soon to be engaged (congrats in advance!) and we would love the privilege of having you in any of our Brilliant Bridal locations to help you find your dream dress for way less.

If you live near by our Phoenix bridal store schedule an appointment to start your shopping there and to check out our new digs.  We look forward to seeing you soon![/right]

The 2014 Black Friday & Small Business Saturday Sales Event


Thanksgiving weekend is always a fun one here at Brilliant Bridal.  Moms, sisters and other family members are in town for the holiday, making it a great weekend to find your bridal gown since everyone important is present for the big decision. This year we've got a huge sale happening at all three of our Brilliant Bridal locations! Before we get into the details, please note we will be

closing early Wednesday, November 26th and closed Thanksgiving day.

black friday bridal sale

After you've awakened from your Thanksgiving Day food coma, join us on Friday, November 28th for our

Black Friday Bridal Sale!

This year, we're not just giving you a discount, we're giving you something for FREE!  Purchase your bridal gown on Black Friday or Small Business Saturday and get your bridal veil or hair accessory for FREE!*

So you can check two big items off your wedding planning to do list (dress - CHECK, veil - CHECK) and save a bunch of money at the same time!

Appointment availability for both Friday and Saturday is already booking up at our Phoenix, East Valley and Los Angeles bridal stores. If you haven't yet, visit our online appointment request form, to secure your appointment time!

*Restrictions apply.

A Summertime Vendor Party at Brilliant Bridal Phoenix July 12th :: East Valley July 19th


Calling all brides and grooms-to-be!  Come find everything you need to plan a classic Arizona wedding at our Summertime vendor party!  We are hosting this vendor party on two different weekends at both Brilliant Bridal Phoenix area locations so pick the location or date that works best for you and join us for a fun afternoon!

This is not a giant "everyone's invited" bridal show, but an intimate and carefully curated group of wedding professionals that we know will provide you with unforgettable service.

free wedding dress

Enjoy food samples from Straight to the Plate Catering, great music from Paramount DJ Services, gorgeous flower arrangements from Garden Gate Custom Floral Design, photography by invu! portraits, and cake from CC's Sweet Sensations.  Also joining us are De Atley Events & Design, Celebrity Tux and Tails, Sweet I Do's and Classic Party Rentals.

In addition to all of the festivities you can enter to win raffle prizes from our wedding vendors, get a swag bag loaded with freebies and enter our

#winthedress free wedding dress contest!

This event is right around the corner so put it on your calendar now because you won't want to miss it! Please RSVP for your self and your entire entourage through our Facebook page.

Win the Dress - Free Wedding Dress contest - kicks off Today!


We know brides that shop for their wedding dress at Brilliant Bridal are savvy consumers looking for a great deal on a designer bridal gown.  This summer we are redefining "great deal" with our #winthedress contest!

free wedding dress

Follow @brilliantbridal on Facebook, Instagram and Twitter all summer long for your chance to win a free wedding dress!  There will be multiple ways to enter on social media and in real life to increase your odds of winning.

And when we say "free wedding dress"  we mean a totally, 100%, no price limit, no restrictions, no fine print

free wedding dress!

The only rules for this contest are:

  1. You must be a bride with a ring and a date to win.
  2. You must tag @brilliantbridal and use the hashtag #winthedress (it's how we're keeping track of your entry!)

In fact, if you find and purchase your dream dress from Brilliant Bridal before our contest is over, and you #winthedress, we will refund your gown purchase price!  The contest runs all summer long and there will be new ways to enter every week, but to get you started with a few entries this weekend you can:

  1. Visit us at the Arizona Bridal Show this Saturday, June 14th and book an appointment to shop for your free wedding dress!
  2. Share or re-tweet our #winthedress social media posts.
  3. Take a picture with your Brilliant Bridal consultant in front of our in-store logo and share it on social media using the #winthedress hashtag.

Good luck, everyone!  We can't wait to see who will #winthedress!