Coming Soon to Brilliant Bridal - New inventory!

The beauty of Brilliant Bridal is that our inventory is ever changing! All of our stores have a rotating inventory of wedding gowns that range in style and size. Our brides love our changing inventory! If they didn't find their dream gown on the first visit, there's always more beautiful wedding gowns on the way! Another fun thing about our rotating inventory is that once a dress is purchased, it's gone for good! So keep an eye out on our Facebook & Instagram pages for updates on new inventory! 

Here's a few dresses coming soon to a store near you! We can't wait to see these dresses in person! 

Hayley Paige Lourdes -  Coming Soon to East Valley Location

Martina Liana 581 -  Coming Soon to

East Valley Location

Mori Lee 5165 -  Coming Soon to Phoenix Location

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Allure P981 -  Coming Soon to Phoenix Location

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James Clifford J11441 - coming soon to Phoenix and East Valley

Nicole Miller Elena - Coming Soon to East Valley

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Stella York 6005 - Coming Soon to East Valley

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Nicole Miller Stacy - Coming Soon to Denver

Robert Bullock Kyron - Coming Soon to Denver Location

Private Label 0057 - Coming Soon to Las Vegas Location


We can't wait to until these dresses hit our racks. Dress delivery day is like Christmas at Brilliant Bridal!! 

Follow us on Instagram to stay updated on our inventory! 

Our Brilliant Brides featuring Jenny in a Maggie Sottero wedding dress!

We have a fun real wedding to share today!  Jenny was a Colorado bride that found her dress at our Mesa bridal store in Arizona.  Good news for all the other Colorado brides out there, our Denver bridal store is now open! For any Arizona brides still looking for their wedding dress, you really can not go wrong with a Maggie Sottero wedding dress.  Known for their perfect fit, high quality fabrics and great construction you really can't not look stunning in a Maggie!  Don't forget to book your appointment for our Maggie Sottero Preview Party happening this Thursday, July 23rd if you're thinking of wear a Maggie Sottero for your wedding.

maggie sottero wedding dress

Jenny and her husband were married at Black Canyon Inn in Estes Park, Colorado which from the pictures is clearly a slice of heaven on earth. Jenny wore Maggie Sottero "Eden" which was absolutely the perfect wedding dress for this bride and this venue. Flowy lace and tulle combined with form fitting ruching, a bit of added bling with a belt and a soft lace hem worked so well with the natural elements of the wedding location and I'm sure we can all agree that Jenny is glowing in the bridal gown!

Thank you to Jenny and Spika Photography for sharing these gorgeous pictures with us!

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Stunning Champagne Wedding Dresses at our Los Angeles / Whittier Bridal Store

When it comes to the soft sophisticated color, champagne or blush pink is one of the biggest bridal trends right now. No matter what type of wedding gown silhouette you’re looking for, champagne is the perfect color for any bride to make a bold statement with her wedding dress.

We’re absolutely in love with what just a hint of champagne can do for a designer wedding dress. Similar to the rise in popularity with Ivory bridal gowns over the past few years, Champagne is on its way to being less of a trend and more of a staple.  Remember when the only option was a bright white wedding dress?! Whether it’s paired with lace to give it a vintage inspired effect, or with rhinestones for a Hollywood glam look, you can’t go wrong with a champagne wedding dress.

The big misconception with champagne bridal dresses is that “it’s not traditional” or “it’s not going to look good on me.” Champagne is one of those gorgeous colors that any bride can wear, no matter your skin tone, or the color of your hair, it’s going to look absolutely stunning on you! There are no rules when it comes to your wedding dress, all that matters is how you feel in your wedding dress and how you feel on your wedding day.

whittier bridal store

At our Los Angeles / Whittier bridal store, champagne wedding dresses seem to be a favorite, and it’s hard for us to keep them in stock.  We have champagne ballgown wedding dresses, aline gowns, and some fitted lace champange wedding dresses currently available. They go fast so don’t hesitate to book your appointment today! To make an appointment please call us at 562.355.5581 or fill out our online appointment request form.

Our Los Angeles bridal store is located just east of Los Angeles in Whittier, CA next to the Whittwood Town Center.  We specialize in designer discontinued and overstock wedding gowns at 30-80% off retail prices. If you’re looking to save on your bridal gown, look no further! You’ll get our five star shopping experience without the high wedding dress prices.

It's Your Wedding Dress, Go With Your Gut!

We've got some great inspiration today from Malea at our soon-to-open Denver bridal store.  Need that extra boost of confidence to say yes to your wedding dress or other big wedding planning decisions?  Read on!


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When do you stop listening to fashion advice from others and go with your gut?

I was chatting with a bride recently who had just purchased her wedding day shoes. The bride wanted to wear flat sandals since she would be getting married on the lawn of her wedding venue and didn't want to sink into the grass.  And frankly she thought flats would be the most comfortable for her all night long!  Seems reasonable right?  Well according to the store clerk at the shoe store she visited she HAD to wear heels. Without knowing the style of her gown (a ballgown) or her venue (outdoors on a lawn) the clerk insisted she wear heels stressing that she would be able to see her shoes under her gown and she would walk better/taller/more graceful in heels. The bride was talked into buying a pair of heels.

Here's the problem…there was not a chance her shoes would be seen under all the layers of her stunning ballgown.  AND, I ask you, how graceful can you be walking in heels on grass? Come on ladies you know what I mean! We have all been to a event in heels on the grass doing our darnedest not to fall over as our heels help aerate the lawn for the landscaping crew.

The bride ended up returning the shoes and finding sandals that fit her wedding dress, venue, style and comfort level.

Do yourself a favor and just go with you gut!  If you want to wear comfortable shoes then do it. If you want to wear 6” heels go for it! It is your day and you want to feel your best whatever that looks like! The same is true for your wedding dress and bridal accessories. Pick pieces that you love not just pieces someone else loves for you or thinks you should wear. You will be happiest on the day of your wedding knowing you are dressed from head to toe in things you love and feel beautiful in!

Need some more tools to prepare you to find and commit to the wedding dress that's right for you?  We love this article from The Knot, 11 Must-Read Gown Shopping Tips.

$95 Wedding Gown Clearance Sale!


We have marked down hundreds of bridal dresses to just $95 to make room for new incoming inventory!  Now through the end of Summer you can take advantage of our lowest prices ever during our

$95 wedding gown clearance sale!

Wedding Gown Clearance

We must make room for new wedding dresses that are currently on their way to our bridal boutique so these bridal gowns must go!  Sizes range from bridal size 0 to 18 with a huge selection of styles, designers, fabrics and more.

This is our biggest clearance sale ever and the perfect time for you to stretch your wedding budget by getting a killer deal on your wedding dress!  And to sweeten the deal even more, all Brilliant Bridal brides receive an automatic 10% off tuxedo rentals for your groom and wedding party.  So a deal for you means a deal for him too!

Call today to schedule an appointment or walk-in at your convenience since appointments are never necessary.  We're open 7 days a week and would love to help you get a great deal on your dream wedding gown!