Get a Discount Wedding Dress at the Arizona Bridal Show!

We hope you've been keeping up with all of our tips, steals and deals and contests in connection with this Sunday's Arizona Bridal Show!  The bridal show can be a huge resource for planning your wedding, but it can also be really overwhleming so we're trying to help you make the most of your trip there with some insider info. discount wedding dress

At the Brilliant Bridal booth we're going to help you save hundreds of dollars on your bridal gown by getting you a

discount wedding dress at the bridal show!

This Sunday, visit our booth and book an appointment to shop for your wedding dress at either of our Arizona bridal store locations and receive a 25% off discount when you purchase your gown!  This is the biggest discount we give away and it only happens twice a year at the bridal show.  This discount is in addition to our already marked down designer discount wedding dresses which means you will get the best price on a designer wedding dress in the entire state of Arizona!

If you're just recently engaged or starting your wedding planning journey and aren't quite ready to be setting appointments yet, trust us, we understand.  We will also be passing out coupons at our booth for 15% off your bridal gown which requires no commitment other than to hang on to that flier until you are ready to find your dress.

We 100% believe that Brilliant Bridal provides the best bridal shopping experience to Arizona brides.  Our five star customer service and experienced bridal stylists combined with our designer discount wedding dresses truly sets us apart from all other bridal shops.  We hope that at some point along your bridal gown shopping journey you'll give us a try and let us show you what being a Brilliant Bridal bride is all about!

Phoenix Store Dress of the Week - Maggie Sottero Agnes

We're excited this week to be sharing a Dress of the Week exclusive to our Phoenix store for the first time here on the blog!  We recently received this incredible Maggie Sottero wedding dress at our Phoenix shop and it is a stunner.  Maggie Sottero is by far one of the most requested bridal designers and also happens to be one of the most difficult for us to acquire so when we do get these bridal gowns in, they don't last long! You can currently order this wedding dress for full retail bide at a traditional bridal store or this week only, save nearly $600 on this

fit and flare Maggie Sottero wedding dress!

This bridal gown features Swarovski crystals in the fully beaded bodice, a sweet heart neckline, corset back and tiers of organza and tulle for a dramatic silhouette.  We only have one of this Maggie Sottero wedding dress in stock so if this is the style you have been looking for, don't wait to stop by our Phoenix bridal store.

Retail Price: $1,600 | Brilliant Bridal Price: $1,120

With the additional 10% off for our Dress of the Week feature, your price is $1,008 this week only!  Walk-in's are always welcome at our Phoenix bridal shop (pending dressing room availability) or you can always schedule an appointment through our online appointment request form!

New Designer Bridal Gowns Arriving at Our Bridal Stores!

Arriving this week at both Brilliant Bridal stores are 40 brand new designer bridal dresses!

These wedding gowns can currently be ordered at full price from traditional bridal stores, but they will all be discounted at least 30% off retail at Brilliant Bridal.

Buying your wedding dress at Brilliant Bridal will save you hundreds of dollars that you can put towards other wedding expenses or that honeymoon you've been dreaming of!

See below for some of the new arrival wedding gowns and visit our Facebook page for even more new styles.

Arriving in this shipment are brand new wedding gowns from Maggie Sottero, Alfred Angelo, David Tutera, Jasmine, Mori Lee, Justin Alexander and more!  We also received a variety of sizes ranging from 6-20 and styles from lace mermaids to tulle ball gowns.

These bridal gowns will be available for sale at our Phoenix and East Valley bridal stores this week.  Don't wait to book your appointment or stop by to get the first look at these incredible new wedding dresses.  We always do our best to help walk-in customers as quickly as possible but there can be a wait on the weekends for walk-ins as we do prioritize serving our customers with appointments.

We Love... Bridal Veils by Urban Veils Couture


custom bridal veils

Veils are an elegant and classic addition to any wedding ensemble. We've discovered in our bridal shop, that once a bridal veil is placed on a bride-to-be it's her first big "I'm really a bride" moment.  Not all brides choose to wear a veil on their special day, but before you make your final decision, take a peek at these gorgeous creations from Urban Veils Couture available exclusively at Brilliant Bridal!

lace bridal veil

A lace trimmed fingertip veil like this looks fabulous with a variety of bridal dress silhouettes that feature coordinating lacey details. This length and style is perfect for the bride who wants an elegant look without the high drama of a floor-length veil. Try out a single tier veil (like above) or a double tier for added drama and volume.

bird cage bridal veil

If a vintage or rustic event is more your cup of tea, perhaps a birdcage veil with a touch of lace would complete your bridal look! Try pairing this flirty veil with a form-fitting gown for a modern but classic bridal look. As beautiful as these spunky veils are, they can be a little difficult to place. Make sure your hair stylist knows the correct way to style your hair with a birdcage veil so it lays properly over your face. Bobby pins will be your best friend!

chapel length bridal veil

If you are a bride who wants to make the ultimate statement, a cathedral veil is definitely a showstopper! You’ll turn heads when wearing this magical, timeless hair accessory. These grand, lavish bridal accessories are usually thought of strictly for formal affairs, but don’t be afraid to mix it up! A cathedral veil can also work for lush outdoor venues and destination weddings.

Our Brilliant Brides - Featuring Emily!


We've said it before and we'll say it again, we love seeing pictures of our brides on their wedding day!  When it's the big day and you've spent hours in hair and make up and you're standing next to the love of your life, there is a smile and a glow that brides have that we just don't get to see at our bridal store.  Today's Brilliant Bride Emily couldn't be a more beautiful and radiant bride.  Scroll down for what Emily has to say about her experience finding her dream dress at Brilliant Bridal!

phoenix wedding dress

My experience at Brilliant Bridal was wonderful! It was the second bridal store I shopped at, and I was very impressed with their selection and their amazingly affordable prices! My bridal consultant was very professional and knowledgeable. . .she brought me whatever I wanted to try on and there was no rushing or pressure involved. After the 6th dress, I had found "the one" that would be mine! I had a "vision" for my dress, so I had a few alterations made to make it exactly what I wanted--this is the beauty of Brilliant Bridal! Because their prices are so reasonable, you can afford to make alterations and create a unique, one-of-a-kind dress just for you and still pay under other retailers' prices! I would recommend Brilliant Bridal to any bride, especially if they are trying to remain within a budget!

Many thanks to one of our favorite wedding photography teams, Jon and Karyne Photography for sharing these gorgeous images with us!

mesa wedding dress