December Inventory Update

We always love staying up to date with our newest inventory at Brilliant Bridal! If you’re new to Brilliant Bridal, we have five locations in Mesa, Phoenix, Las Vegas, Denver and Los Angeles which all have unique inventory. All of our bridal dresses are marked down from 30-80% and are brand new designer gowns. Below we're sharing a few of our favorites from our newest inventory delivery in to our Arizona Brilliant Bridal locations in December 2016 - just in time for the newly engaged couples! 

If you fall in love with any of these gowns, be sure to call the linked store to check for availability – we typically carry one of each gown.


Allure 8970
Size 2
Retail Price $1,900
Our Price $1,330

Sincerity 3866
Size 6
Retail Price $999
Our Price $699

Watters Riviera
Size 10
Retail Price $2925
Our Price $2047

Watters Femi
Size 10
Retail Price $2812
Our Price $1968



Watters Angeline
Size 10
Retail Price $1685
Our Price $1179

Watters Poeta
Size 10
Retail Price $1707
Our Price $1195

Watters Emerson
Size 10
Retail Price $1440

Our Price $1008



Both Dress 1.jpeg

Allure 2860
EAST VALLEY: Size 8 and 14   PHOENIX: Size 10
Retail Price $1,499
Our Price $1,049

Madison James MJ115
Retail Price $999
Our Price $699

New Inventory Favorites!


Can you believe it is almost October? We certainly can not! September absolutely flew by, but we're ready to finish off the year strong. With fall approaching, we have received a number of new dresses at each of our locations! See below to get a first look at some of our favorite new additions! If you like what you see, please call the location nearest you to see if the dress is available at our store. We only carry one size and style of each dress, so we want to make sure your dream dress is still available! Our team would just LOVE to help you find the dress of your dreams at our famous, affordable price!


Lace, lace, and more lace! The perfect fabric for fall, or any season for that manner! We're digging the top style for both of these gowns. Oh yeah, and did we mention: you'll LOVE the price too! 

David Tutera never fails to impress us! Our price for this gem is $786 (Retail Price $1,123)! That is what we like to call a rockin' good deal! Find at our East Valley location!

Another stunning find, at our East Valley location! Another David Tutera, at our amazing Brilliant Bridal price of $1,038 (Retail Price $1,483)! Our team thinks this gown in particular would look beautiful down the aisle of a fall wedding!

Las Vegas

Fun and modern is the LV way! Who's with us? Our new arrivals at the Las Vegas location may be our favorite fall gowns yet! The reasons are obvious, see below!

Another David Tutera gown we can't get enough of! We consider this dress to be modern and elegant, but fun all at the same time. Our Price: $786 (Retail Price $1,123)

This is exactly what we were talking about when we said our LV gowns have a "fun-twist" to it! Our team loves the stunning little details of this Sophia Tolli dress. Our Price: $943 (Retail Price $1,348)


Our Brilliant Bridal Denver brides love adventure, the outdoors, and STRAPLESS dresses! We think you all will be excited about these two gowns for two reasons. 1) They're so PERFECT! 2) They're kind to your wedding budget! 

Sophia Tolli does it again with this stunning sweetheart dress. We're a big fan of this gown because of those pretty embellishments scattered throughout! We're offering this stunning dress for only $1,141. Seriously, what a steal! (Retail Price $1,631)

Something neat about this dress is its off white color! We think this gown goes so nicely with autumn-- and any Denver bride could rock it indoors or outdoors! What do you think?

Be sure to follow us on Instagram where you'll find more of our stylist faves, new inventory, wedding planning tips & more! @brilliantbridal

Meet the Team Monday - Alli from Brilliant Bridal Phoenix


If you've been to Brilliant Bridal Phoenix you've likely met Alli at some point.  She's our resident crafter / DIY gal who loves all things vintage and does ALL of the accessory buying for Brilliant Bridal Arizona!

This week, meet Alli from Brilliant Bridal Phoenix!

Brilliant Bridal Phoenix

  1. Name?  Alli
  2. Which Brilliant Bridal location are you based at? Brilliant Bridal Phoenix
  3. How long have you worked in the wedding industry? Almost one year
  4. What is your favorite part of working at Brilliant Bridal? The time we have with our brides. Learning about who they are, who they want to be and of course how they got engaged!
  5. What is your one tip for brides starting their wedding dress shopping journey? Try on one dress that is the complete opposite of what you have in mind.
  6. If you could meet any celebrity, who would it be?  Jennifer Lawrence, how does someone trip in front of so many people and still look graceful? Love her!
  7. What is the best concert you've ever been to?  Haven't been to many concerts but I love plays. Watching the live performance of "Top Hat" was my favorite by far even without Fred Astaire and Ginger Rogers.
  8. Where is the one place you would love to travel to that you haven't visited before? The Netherlands, or Germany, or Wales....
  9. What is your favorite wedding trend of the moment?  The nod to the 70's. A simple silhouette with such rich and beautiful fabrics.
  10. Who is the one wedding vendor you just love to refer brides to in your city and why?  The Lake House at Windmill Winery. It's beautiful, elegant and intimate.

New Wedding Dresses Arriving | Phoenix Bridal Shop

Wedding dresses arriving at our Phoenix bridal shop!

Just in time for our In Bloom vendor party this Saturday, our Phoenix bridal shop has dozen of gorgeous new bridal gowns arriving this week!  These are all brand new designer bridal gowns that will all be priced at 30% to 80% below retail.

These bridal gowns are all from one of our favorite designers, House of Wu.  You may not hear their name as often as Maggie Sottero, Allure or Mori Lee but if you are looking for a high quality gown at an affordable price, their gowns go above and beyond.  The wedding dresses arriving this week were all just discontinued last month which means just a few short weeks ago they were selling for full retail price at traditional bridal boutiques.  Now that they have been discontinued they are no longer able to be re-ordered by those boutiques which means we can sell them at huge discounts!

phoenix bridal shop

This shipment will include lots of lace, some funky tulle, blush, low backs, mermaids, and a really great selection of sizes 20 to 28!  We know it can be hard for our curvy brides to find a discount wedding dress off-the-rack and we are so excited about these dresses arriving at our Phoenix bridal shop.

Don't wait to schedule an appointment or stop in to check out our most recent arrivals.  It's high bridal season and dresses are leaving our stores as soon as they are arriving!  We have some amazing deals that will save you hundreds or even thousands of dollars on your bridal gown purchase.

You can schedule an appointment to get the first peak at these bridal gowns by calling our Phoenix bridal store at 602-548-1755 through our online appointment scheduler.

And if you haven't already RSVP'd for our In Bloom Vendor Party this Saturday, visit our Facebook Event Page to let us know you're coming!  We'll be featuring some of our favorite wedding vendors that we know you'll love too!  There will be lots of yummy food and cake tastings, giveaways, swag bags and all of our "last chance" wedding dresses will be marked down to just $95 regardless of the price on the price tag!

$500 and Under Bridal Gown Sale at the Arizona Bridal Show

bridal gown sale

It's bridal show week!  This weekend January 10th and 11th we'll be at the Arizona Bridal Show at the Phoenix Convention Center in Downtown Phoenix!

We've been at every bridal show for the past 4 years at our booth in Room One talking with brides and introducing them to the Brilliant Bridal concept.  This year for the very first time we will be participating the in bridal fashion show and will have a booth in the

bridal gown sale section!

We are taking wedding dresses from our Phoenix store and our East Valley store all of which have been dramatically marked down to be priced at

$500 and under!

If you are just starting your bridal gown journey or are still searching for the perfect dress, do not miss our bridal gown sale booth at the Arizona Bridal Show this weekend.  All of our wedding dresses are 100% authentic name brand, designer bridal gowns.  Our gowns aren't used, consignment or knock offs.  They are simply overstock inventory that the manufacturers couldn't sell at full retail price so we're able to buy them at dramatically reduced prices and pass the savings along to you.

In addition to the fashion show and the gown sale section, we will still have our normal booth in Room One as well.  If you aren't quite ready to start shopping, come say hi to us, learn more about our bridal boutiques, and if you schedule an appointment to visit one of our stores at the bridal show you will receive a 25% discount off your bridal gown purchase on the day of your appointment.  This is our biggest in-store discount ever!

We've got even more surprises (and prizes!) in store for you at the January bridal show, so make sure you subscribe to our blog and follow us on Facebook and Instagram so you don't miss any of the details.  We'll also be sharing some practical tips and tricks to successfully navigating the nation's largest bridal show.