New Arrivals | White One + Eddy K+ More

Our team gets SO excited when new dresses arrive at the shops. And to prepare for engagement seasons, we’ve been receiving a lot lately. So, we just had to share a few of our favorites with you! If you like what you see, click the ‘book your appointment’ button to say yes to the dress for way LESS!

New Stock. Unbelievable Prices. No Waiting. | Your dress is waiting to be found. 

New inventory is always being sourced for our shops. Not just a few times a year, but as frequently as every month! All of which are immediately discounted 30 - 80% off the original retail price, saving you hundreds of dollars! Plus, they are all sold "off the rack,” which means no ordering and then waiting around for your dress to come in. Perfect for short engagements or last minute shopping!

White One by pronovias

White One Aiko Ivory // Retail Price $1620 | Our Price $1134

White One Aiko Ivory // Retail Price $1620 | Our Price $1134

White One Bethany Ivory // Retail Price $1560 | Our Price $1092

White One Bethany Ivory // Retail Price $1560 | Our Price $1092

White One Halsey Blush/Ivory // Retail Price $1710 | Our Price $1197

White One Halsey Blush/Ivory // Retail Price $1710 | Our Price $1197

White One Angelina Ivory // Retail Price $1710 | Our Price $1197

White One Angelina Ivory // Retail Price $1710 | Our Price $1197

Eddy K

Eddy K DR1927 Ivory/Champagne // Retail Price $2280 | Our Price $1596

Eddy K DR1927 Ivory/Champagne // Retail Price $2280 | Our Price $1596

Eddy K EK1244 Champagne // Retail Price $1999 | Our Price $1399

Eddy K EK1244 Champagne // Retail Price $1999 | Our Price $1399

Eddy K DR1919 Champagne // Retail Price $2042 | Our Price $1429

Eddy K DR1919 Champagne // Retail Price $2042 | Our Price $1429

Eddy K EK1245 Antique/Champagne // Retail Price $2280 | Our Price $1596

Eddy K EK1245 Antique/Champagne // Retail Price $2280 | Our Price $1596

Roz La Kelin

Roz La Kelin Diva Ivory // Retail Price $1498 | Our Price $1048

Roz La Kelin Diva Ivory // Retail Price $1498 | Our Price $1048

Roz La Kelin Sienna Ivory // Retail Price $1498 | Our Price $1048

Roz La Kelin Sienna Ivory // Retail Price $1498 | Our Price $1048

Roz La Kelin Roselle Blush/Ivory // Retail Price $1985 | Our Price $1389

Roz La Kelin Roselle Blush/Ivory // Retail Price $1985 | Our Price $1389

More

Adrianna Papell Ivy Ivory // Retail Price $1439 | Our Price $1007

Adrianna Papell Ivy Ivory // Retail Price $1439 | Our Price $1007

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Adrianna Papell Gladys Ivory Gold // Retail Price $1379 | Our Price $965

Adrianna Papell Gladys Ivory Gold // Retail Price $1379 | Our Price $965

Mikaella 2106 Natural // Retail Price $1901 | Our Price $1463

Mikaella 2106 Natural // Retail Price $1901 | Our Price $1463

House of Wu 15649 Ivory // Retail Price $1779 | Our Price $1245

House of Wu 15649 Ivory // Retail Price $1779 | Our Price $1245

For more wedding inspo + behind the scenes action, follow us on Pinterest and Instagram.

Denver Dress of the Week - Umana by Pronovias

Our swoon factor is off the charts with this week's Dress Of the Week from our Denver bridal store! "Umana" is a dramatic lace Pronovias bridal gown that is sure to be a showstopper on your wedding day.  This bridal gown was selling for full retail in traditional bridal storesuntil just recently.  But this week  only you can save over $600 on this

Pronovias bridal gown!

pronovias bridal gown

This bridal size 14 Pronovias bridal gown has a dramatic fit and flare silhouette with lace applique cascading down the skirt and features a lace trimmed v-neck neckline with delicate lace straps.  The scalloped lace at the hem line gives a custom look to the gorgeous train.

Retail Price: $1,672 | Brilliant Bridal Price: $1,170

With the additional 10% off for our Dress of the Week feature, your price is just $1,053 this week only!  All of our bridal dresses sell off-the-rack so if your wedding is coming up soon and you still need to find the perfect wedding gown stop by our bridal store on south Broadway in Denver to take a look at this dress and the hundreds of others that we have to offer!  Walk-in's are always welcome at our Denver bridal shop (pending dressing room availability) or you can always schedule an appointment through our online appointment scheduler!

Phoenix Store Dress of the Week - La Sposa by Pronovias "Siglio"

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We are excited to share a Dress of the Week from our Phoenix store today! It is a dramatic lace Pronovias wedding dress from their "La Sposa" line that is sure to be a showstopper on your wedding day.  This bridal gown was until just recently selling for full retail in traditional bridal stores.  But this week  only you can save over $1,250 on this

Pronovias wedding dress!

pronovias wedding dress

This bridal size 14 Pronovias wedding dress has an A-line silhouette with lace applique cascading down the skirt and features a scalloped v-neck with sheer straps and a scalloped low back. Rhinestones emphasize its natural waist and the scalloped hem gives a custom look to the gorgeous train.

Retail Price: $2,304 | Brilliant Bridal Price: $1,150

With the additional 10% off for our Dress of the Week feature, your price is just $1,035 this week only!  All of our bridal dresses sell off-the-rack so if your wedding is coming up soon and you still need to find the perfect wedding gown stop by our bridal store in Phoenix to take a look at this dress and the hundreds of others that we have to offer!  Walk-in's are always welcome at our Phoenix bridal shop (pending dressing room availability) or you can always schedule an appointment through our online appointment request form!

Phoenix Store Dress of the Week - All Lace Pronovias Wedding Dress

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We're excited this week to be sharing a Dress of the Week exclusive to our Phoenix store this week!  We recently received this incredible Pronovias wedding dress at our Phoenix shop and it is a stunner.  This style was just recently discontinued by Pronovias and came to us directly from their warehouse. Just weeks ago you could have ordered this wedding dress for full retail bide at a traditional bridal store but this week only, save over $1,160 on this

gorgeous lace Pronovias wedding dress!

pronovias wedding dress

This size 12 bridal gown features a full lace overlay, a beaded sash at the natural waist, and a beautiful lace one shoulder detail.  We only have one of this Pronovias wedding dress in stock so if this is the style you have been looking for, don't wait to stop by our Phoenix bridal store.

Retail Price: $2,133 | Brilliant Bridal Price: $1,075

With the additional 10% off for our Dress of the Week feature, your price is $968 this week only!  Walk-in's are always welcome at our Phoenix bridal shop (pending dressing room availability) or you can always schedule an appointment through our online appointment request form!