Sedona Elopement Styled Shoot

We were over the moon with excitement when asked to collaborate with an amazing team of vendors on this styled shoot in Sedona, AZ. 🌼This team hiked up a mountain to get these breath-taking shots, and it couldn’t have turned out more perfect! 👏

The bride looked so gorgeous in her fun & flirty Hayley Paige gown. 😍One spectator during the hike even described it to look like a “cloud”! Doesn’t get more magical than that. ☁️The skirt perfectly complemented the view and whimsical feel of the day.

A huge thank you goes out to Sarah Smiles Photography for sharing these magical photos with us! Keep scrolling for more inspiration and all the vendor details! ✨

Dress - Hayley Paige | Florist - Sedona Florist | Model - Lauren McBurnett | Ring Box - The Mrs Box | Cookie Artist - Maggie Made Bakeshop | Calligraphy Artist - Olivia Stafford

Coming Soon to Brilliant Bridal - New inventory!

The beauty of Brilliant Bridal is that our inventory is ever changing! All of our stores have a rotating inventory of wedding gowns that range in style and size. Our brides love our changing inventory! If they didn't find their dream gown on the first visit, there's always more beautiful wedding gowns on the way! Another fun thing about our rotating inventory is that once a dress is purchased, it's gone for good! So keep an eye out on our Facebook & Instagram pages for updates on new inventory! 

Here's a few dresses coming soon to a store near you! We can't wait to see these dresses in person! 

Hayley Paige Lourdes -  Coming Soon to East Valley Location

Martina Liana 581 -  Coming Soon to

East Valley Location

Mori Lee 5165 -  Coming Soon to Phoenix Location

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Allure P981 -  Coming Soon to Phoenix Location

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James Clifford J11441 - coming soon to Phoenix and East Valley

Nicole Miller Elena - Coming Soon to East Valley

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Stella York 6005 - Coming Soon to East Valley

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Nicole Miller Stacy - Coming Soon to Denver

Robert Bullock Kyron - Coming Soon to Denver Location

Private Label 0057 - Coming Soon to Las Vegas Location


We can't wait to until these dresses hit our racks. Dress delivery day is like Christmas at Brilliant Bridal!! 

Follow us on Instagram to stay updated on our inventory! 

5 Things To Do Before Wedding Dress Shopping

Shopping for the perfect gown can be overwhelming. There are endless styles, your entourage will have many, many opinions (some that should be kept to themselves) and staying within your budget is very important! Whenever our brides walk into our stores, we want them to have fun, relaxed and comfortable and also be educated on the dress shopping experience!

Here are 5 things you should know before you head to your bridal appointment at Brilliant Bridal!

1. Set a Budget

This might be the most important step before shopping for your dream dress. If you haven't already, you should sit down with your fiancé & family (or whomever is paying for the wedding) and discuss the overall budget. (Check out WeddingWire or The Knot for their wedding budget tools - they are a life saver!) From there, you can decide on how much you'll want to spend on your bridal attire. Your bridal attire budget should include your gown, veil, accessories and any other items to complete your bridal look. This way when you walk into the store, you won't fall in love with a $3,000 dress when your budget is only $1,500. Trust us, it is a sad moment when you fall in love with a dress outside your budget. We don't want that to happen to you!

2. Pick Your Posse (Wisely)

We get it. You just got engaged (yay!). Now your mom, aunt, grandma, best friend, sister & the whole crew want to come dress shopping with you! While this is all great in theory, we highly advise only bringing a close few (by few, we mean 3-4 people) dress shopping with you. We know it can be hard leaving people out, but you won't want grandma's tongue in cheek comments or side eye. Leave your judgey friends and opinionated family members at home. This should be one of the most exciting experiences in planning your wedding, and you won't want any Debbie downers ruining your time to shine!

3. Go Pinterest Crazy

Not sure what your bridal style is? Create a *secret* Pinterest board and start to pin your favorite styles! Once you start to re-pin your faves, you'll see a recurring trend and style in the dresses you're selecting. Maybe you're really into long sleeves with lace, intricate beading, dramatic trains or a simple sheath dress. You'll really get to know your style better after just a few hours on Pinterest.

4. But, Keep an Open Mind

While you can go crazy on Pinterest and have an exact dress in mind, always walk into your appointment with an open mind. Trust your stylist as she has many years in experience in finding the perfect dress just for you! Our stylists biggest compliment is when a bride buys a gown that she would have never tried on! Keep an open mind and you might be surprised!

5. Bring Your Undergarments!

We want you to look and feel your absolute best when shopping for your perfect gown! If you know you're going to be wearing spanx or special undergarments on your big day, bring them to the fitting with you! You won't want to guess what your dress will look like on your big day with a strapless bra or a pair of spanx. Bring them with you so you can feel and look like a million bucks!

Want to see more from Brilliant Bridal? Follow us on Instagram


New Wedding Gowns Just Arrived at our Bridal Shop!


Just arrived at Brilliant Bridal are 40 brand new designer bridal dresses to make your wedding day dreams come true!

These wedding gowns can currently be ordered for full price, but they will all be discounted at least 30% off retail at our bridal shop.

Buying your wedding dress at Brilliant Bridal will save you hundreds of dollars that you can put towards other wedding expenses.

See below for some of the new arrival wedding gowns and visit our Facebook page for even more new styles.

Arriving in this shipment are brand new wedding gowns from Alfred Angelo, Alfred Angelo Sapphire, Jasmine, Mori Lee, Justin Alexander and more!  We also received a wide variety of sizes ranging from 2-22 and styles from lace mermaids to tulle ball gowns.

These bridal gowns will be available for sale at our bridal shop starting today, Saturday October 5th.  Don't wait to book your appointment or stop by to get the first look at this incredible new batch of wedding dresses.  We always do our best to help walk-in customers as quickly as possible but there can be a wait on the weekends for walk-ins as we do prioritize serving our customers with appointments.

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St. Patrick's Day Sale at Brilliant Bridal

cheap wedding dresses

This weekend, try your luck during our "Luck 'O the Irish" St. Patrick's Day sale!  Win one of many great prizes including:

$100 off your bridal dress purchase, bridal veils, bridal accessories, free tuxedo rentals and more!

Everyone* is a winner at our St. Patrick's Day Sale!

The sale runs all weekend long from Friday, March 15th to Sunday, March 17th.  Visit our Hours page for our weekend hours and our Appointments page to schedule your appointment today! Appointments are highly recommended for this busy sale weekend.

Come in early to shop for your bridal dress and get the best selection from our largest ever inventory of designer wedding gowns!

*Prizes and discounts valid for new customers only.  Customers with dresses on hold or a payment program or payments toward tuxedo orders are not eligible for prizes or discounts.