Wedding Tradition: Something New

Throughout July, we will be bringing you another mini series! This month we'll be diving into the wedding tradition "something old, something new, something borrowed, something blue." This bridal rhyme may be dated, but our ideas of how to incorporate each token are full of new life!

Last week we covered ideas for 'something old;' if you missed it, we'll link that post here to get you caught up! This week we are on to the second part of the rhyme 'something new,' which as it sounds is the opposite of the first part. 'Something old' was honoring the past, while 'something new' celebrates the hope of a future marriage. This symbol is worn for good luck to represent the success the new couple will have together. 

There are overlaps between each part of the rhyme. You may find that the something you want to use is both 'something old' and 'something borrowed,' or maybe its 'something new' and 'something blue.' There isn't a right or wrong way to acquire and combine items; just do what brings you the most joy and pair up items as you see fit! For example, we covered jewelry, perfume and veils last week and this week, so it just depends on your bridal aesthetic how you want to incorporate each item. 

Keep scrolling to see what we came up with for 'something new' and leave us a comment at the end or through social media letting us know what you'll be using as your 'something new' on your wedding day!


If new jewelry is in your budget, then we totally recommend looking into Kendra Scott jewelry. Each piece comes in a different metal tone or color; it's all so customizable! Plus when you sign up to join their mailing list, you can earn fifteen percent off your first purchase! 

If jewelry isn't really in the budget, but you would still like some new pieces, we carry necklaces, earrings and bracelets in all of our stores (everything is marked down from the retail price).



After you've bought your dream dress, shopping for new shoes has got to be one of the most fun things to buy for your bridal look! There is so much freedom to wear whatever shoes you love, whether they are: girlie and sweet; over-the-top and fabulous; quirky and unique; or sporty and comfy. Really, let nothing stop you because they will be hidden under your dress!


We talked about perfume last week, but smell is just so important for remembering this special day that it's worth bringing up again this week. If you are going to make perfume your 'something new,' there are really two routes to take. Either work with a professional to create a custom scent just for you, or head over to Ulta and start testing all of their samples 'till you find one you like! If you're creating a custom scent, you can use Google to find someone local, so you can actually smell your fragrance beforehand!



Getting a tattoo for your wedding day may be a little bit edgier than you're up for, but according to studies about 30% of the population (or three in ten) already have at least one tattoo. So maybe you already have one or maybe you just have a board on Pinterest dedicated to them, either way these inspo photos are going to make you think twice! We love how boldly these couples are declaring their love for each other, with permanent reminders of the commitment they made.

Veil + Hair Accessories

We've covered veils and hair accessories on the blog earlier this year, so we'll link back to those to give you even more ideas. However, one option that we haven't mentioned in either of those blogs are our hair vines. We offer them in silver and gold and they can either be worn vertically like what's pictured below or like a crown/halo. They are the perfect hair accessory for brides who don't want to wear a veil or a flower crown!


Garters are one of those timeless 'something new' tokens that resulted in a whole other wedding tradition, the garter toss. If you're opting out of this tradition, there are plenty of other choices for your 'something new,' but if you are shopping for a garter, you can find them online or in our store. We have a little bit of everything: some with sparkle, some with lace and some that are even blue.


A bridal robe can be so necessary to keep your hair and makeup looking fresh while you continue getting ready for the day. Plus, you can find them in all kinds of styles; just look on Etsy or Pinterest or of course, Google. You don't get to wear this 'something new' the whole day, but it still would be a beautiful symbol of good luck and make your getting ready photos look amazing!

Again, we would love to hear what you're planning on using as your 'something new' so leave us a comment on any of our socials. And to see more wedding inspo + new arrivals + behind the scenes action, head over to our pages and follow us on PinterestInstagram, Facebook (ArizonaDenver, & Las Vegas).

Our Brilliant Bridal Veils

We've dubbed February the month of all things veils and today sadly closes out the month. We hope that you've enjoyed our mini veil series and found it super useful! 

Veils, veils and more veils! We feel like we've about exhausted the topic, but before we wrap up this mini series, we'd like to share some of our favorite Brilliant Bridal veils. We've selected six different options in a variety of styles, lengths and price points. These veils are available exclusively at our Brilliant Bridal store locations and a select few are available for purchase at our online boutique. *dress details at the end*

Let's take a look!

The shortest of our veils debuted today is this lovely, white, pencil trimmed veil. This single-tiered option really is the perfect choice for any bride looking for a simple veil. It still gives you all the benefits of a veil (feeling more bridal, satisfying your mother's mental picture and completing your whole bridal aesthetic) without feeling too over the top or breaking the budget at $45. 

If that first option was a little too plain for you, this next finger tip length veil, trimmed in the most delicate pearl and crystal beading might be for you! We love how this option adds some sparkle to the lace beaded bodice. This exclusive Brilliant Bridal veil is available for $120. 

Looking for something sparkly but still soft and feminine? This floral beaded trim is one of our most popular veils. We love how the crystal edging emphasizes the small flower details on this lace bodice. This sweet, single tiered, ivory number is available exclusively at our store and our online boutique for $145.  

This dress + veil combo is to die for! They match so perfectly, it's like they were made for each other! The carefully placed, alençon lace appliqué is just dreamy cascading down the back of this veil. You can take this exclusive Brilliant Bridal veil home for $245.

Here is a very unique, white, butterfly veil that you don't see that often. What makes a butterfly veil so unique from a two-tiered veil is that it's actually one piece of fabric that's been folded over, instead of two separate pieces of fabric. This gives the veil a more lightweight and flowey feel. Plus, with that organza trim this veil truly is stunning! We have this exclusive Brilliant Bridal veil for a steal at $155. 

Last but not least, the longest of our Brilliant Bridal veils is this white, smooth cut, cathedral veil, coming in at 72" long. Cathedral veils are known for being one of the most flattering lengths, as it elongates your figure and doesn't create a horizontal line across the body. This show stopping beauty is only $150 and worth every penny! 

We hope that you've enjoyed this mini series as much as we've enjoyed researching relevant content and sharing some of our stunning Brilliant Bridal veils with you. Feel free to leave a comment below sharing your favorite veil or any questions about our posting. And of course, follow us on Instagram for more tips + planning inspo!

Dress 1 | White One Barcelona by Pronovias, Fit-n-flare with plunging v-neckline and lace sleeves, White, Size 6, Retail Price $1226 | Our Price $720 Phoenix Location

Dress 2 | Wtoo by Watters, Mod A with sweetheart neckline and lace and beaded bodice,             Ivory, Size 8, Retail Price $1551 | Our Price $1085 Phoenix Location


We Love... Bridal Veils by Urban Veils Couture


custom bridal veils

Veils are an elegant and classic addition to any wedding ensemble. We've discovered in our bridal shop, that once a bridal veil is placed on a bride-to-be it's her first big "I'm really a bride" moment.  Not all brides choose to wear a veil on their special day, but before you make your final decision, take a peek at these gorgeous creations from Urban Veils Couture available exclusively at Brilliant Bridal!

lace bridal veil

A lace trimmed fingertip veil like this looks fabulous with a variety of bridal dress silhouettes that feature coordinating lacey details. This length and style is perfect for the bride who wants an elegant look without the high drama of a floor-length veil. Try out a single tier veil (like above) or a double tier for added drama and volume.

bird cage bridal veil

If a vintage or rustic event is more your cup of tea, perhaps a birdcage veil with a touch of lace would complete your bridal look! Try pairing this flirty veil with a form-fitting gown for a modern but classic bridal look. As beautiful as these spunky veils are, they can be a little difficult to place. Make sure your hair stylist knows the correct way to style your hair with a birdcage veil so it lays properly over your face. Bobby pins will be your best friend!

chapel length bridal veil

If you are a bride who wants to make the ultimate statement, a cathedral veil is definitely a showstopper! You’ll turn heads when wearing this magical, timeless hair accessory. These grand, lavish bridal accessories are usually thought of strictly for formal affairs, but don’t be afraid to mix it up! A cathedral veil can also work for lush outdoor venues and destination weddings.