What “Up To 70% Off” Actually Means In Las Vegas

When you see wedding dresses advertised as up to 70% off, the discount refers to savings from the gown’s original retail price. At Brilliant Bridal in Las Vegas, every dress is sold off the rack, and the boutique consistently carries 600+ wedding dresses in sizes 0–30. The actual savings vary by gown, designer and original retail price, so not every dress will be discounted by exactly 70%. Located at 2800 W Sahara Avenue, the boutique was renovated in summer 2026 and is convenient from the Strip, Downtown Las Vegas, Summerlin and Henderson. Visit to see current pricing and inventory.