$999 Dress Sale

Erika Greene Photography

Erika Greene Photography

Christmas is coming early this year!ūü饠$999 DRESS SALE December 17th - 23rd

Unbelievable Prices

We purchase discontinued, overstock or one-of-a-kind designer wedding dresses at dramatically reduced prices, which means awesome savings for YOU! Since our gowns are always marked 30 to 80 percent off the retail price, we don't really do sales like this. So take advantage of this amazing deal for a chance to get a designer dress for way less! $999 or less to be exact!!

No Waiting

Planning on a tight timeline or heard ordering horror stories? No need to add extra stress to wedding dress shopping. You can take your dream dress home the same day you 'say YES!' because all the gowns in our shop are sold directly off-the-rack. #bless

New Stock

New shipments arrive at least once a month, which means dress selections are constantly changing! There are 350+ unique bridal gowns in stock at all four of our locations. Plus, they are stocked in a variety of sizes; we carry size 2 to 28!

Don't miss out on a getting your dream wedding dress for just $999 or less!

Our Brilliant Bride Kelly | Old Hollywood Wedding

Get ready for a healthy dose of old Hollywood glamour with these stunning images from Kelly + Jon's wedding! Crystal chandeliers? Check. Historic Downtown Hotel? Check. Classy couple? Check and check.

The happy couple were married this past Spring at The Brown Palace Hotel and Spa in the heart of Downtown Denver. Perfect for a glamorous celebration! This is the oldest, continually-operating hotel in Denver, celebrating its 125th year! How cool is that?! There is breath taking character in every photo.

Kelly said yes to her chiffon, dream dress by Mori Lee at Brilliant Bridal Denver. She accessorized her classic gown with our Mia sash and crystal cuff to add some bling.

Thanks to From The Hip Photo for sharing these beautiful images with us.  Scroll on for all of our favorites from Kelly + Jon's wedding day!

Our Brilliant Bride Samantha | Idaho forest Wedding

We love seeing couples getting married in venues that are personal for their big day, and today's couple did just that! Our Brilliant Bride Samantha vowed her love to her groom, Lane, in her grandma's backyard outside of Sandpoint, Idaho. They were married this past June surrounded by their closest friends and family, forest trees and vibrant florals from Kennewick Flower Shop.

Samantha said yes to her dream dress at our East Valley location. She wore a classic, natural-waist ballgown that looked picture perfect against the tall pines and meadow wildflowers. We are obsessed with the contrast between the satin bodice and lace + tulle skirt, and of course, those buttons down the back!

Thanks to Samantha + Lane for sharing their day with us and to their photographer, Amy Peterson, from Selkirk Ridge Photography for the great images!

2017 Winter Wedding Trends

This month starts the beginning of the winter wedding season! Can you believe it? If your wedding is coming up in the next few months, you probably have your details squared away. But we've been around long enough to know that there are brides on all sides of the planning spectrum. 

So whether you are planning for this winter or super on the ball for your wedding next winter, we've complied our favorite 2017 winter wedding trends. And they are simply beautiful! Each year we are blown away by the lovely weddings our brides plan, and writing this blog has gotten us gets us SO excited for these upcoming winter weddings!  

Drip Cakes 

We've seen naked cakes, simple white and greenery cakes and now the new new is drip cakes. If you haven't seen one of these cake videos on Instagram, you're missing out. Really! It's absolutely mesmerizing. 

And during the winter when the scenery is typically more gray and neutral, don't be afraid to spice up your color palette. We are loving how these blush, crimson and berry hues play together. The pastel and jewel-tone combo is a winner, for sure!


S6 photography

S6 photography



The velvet trend is coming in hard and fast! We are obsessed with this groom's emerald blazer and these sweet pink heels. But the applications are practically limitless. Imagine a velvet sash to show off your waistline or long, velvet ribbons falling from your bouquet. And of course, there is the ever popular The Mrs. Box or velvet lined invitations to add texture to your wedding flatlay. 

Bonus: This trend isn't just for weddings. Can you picture those adorable heels post wedding day with a pair of boyfriend jeans and a white t-shirt?!

Leather Jackets

Prints + Metallics + Jewel Tones

The Pantone color of the year for 2017 is Greenery, and that has allowed some really unique bride tribe looks. The days of boring, even ugly, bridesmaids dresses are long gone! Printed dresses have been sneaking their way into weddings throughout 2017 and are the perfect dress for your girls to wear more than once! #bless

But that's not the only trend we are seeing as we approach the colder months, assorted jewel tones are what's hot! This look takes mix-n-match to a whole new level. Not only does it let your tribe choose a dress in their favorite silhouette, but now, they can choose the color they feel best in! 

Last, but so not least, metallics are perfect for a glamorous wedding because who doesn't like shiny things?! Plus, metallic dresses feel extra festive during the holiday season.



green wedding shoes

green wedding shoes



Hot Drinks Bar 


This might be one of our favorite tends on the list! And it's really not just for winter. This trend started popping up on our Instagram feed a few months ago. At first we were pretty skeptical about the cost, but as more inspo photos are coming out, we are really being won over.

The most cost effective way to add this modern detail into your wedding is through your invitations. The glow font is a fun update that definitely shouts "let's party!" If you're looking for the real deal, but buying outright isn't in the budget, check out rental companies. Keep in mind investing in a neon sign for your wedding means you'll get to enjoy it long after you've said "I do." It would be a great reminder of the promise you've made, while adding a unique decor element to your home together.

dehan engelbrecht

dehan engelbrecht

Faux Fur

This is pretty classic for a winter wedding, but this inspo picture is the culmination of so many beautiful trends happening right now: lace fit-n-flare bridal gown, mix-n-match bridesmaid's dresses, metallics, and of course, fur! And we love the cream for the bride and gray for the girls.

magnolia rougue

magnolia rougue

For more wedding trend inspo, check out The Knot and our social media pages.

Pinterest | Instagram | Facebook (Arizona +Denver + Las Vegas)

Give + Save Toy Drive


Every year during the Holiday season, we like to focus on giving back to our community. It's one of our favorite times of year, and this year we're excited to announce several new partnerships! Each of our stores has chosen a local, non profit to work with to make a difference. All of our stores will be collecting toys for children in need. We know it isn't much, but to these kids it means the world. For many of them, this may be the only toy they receive during the holidays. 

Give a Toy + Save a $100 on your dream dress* 

So for December 3rd - December 9th, bring in a brand new toy to give and you'll save a $100 on your dream dress. If you've already purchased your dress or aren't quite ready for that journey yet, you can still contribute by bringing a toy to any one of our store locations.  We'd love to have you join us to make a difference in December!


98.5 KLUC 

Toy Drive


OCJ Kids 

Toy Drive


PHX Children's Toy Drive

Screen Shot 2017-11-29 at 10.31.50 AM.png

Boys & Girls Club

Toy Drive

*Donations must be made at time of purchase. Does not apply to dresses currently on a hold or payment plan, clearance wedding dresses, cleaning or pressing services, alterations, accessories or other items. May not be combined with other sales, discounts or coupons. Donations have no cash value.