What “Up To 70% Off” Actually Means In Dallas

When a wedding dress is advertised as up to 70% off, that means the savings are calculated from the gown's original retail price. At Brilliant Bridal Boutique, dresses are priced below their original retail prices, with savings of up to 70% on select gowns. The exact discount varies from dress to dress, so the current Dallas selection will include different prices and savings. Because every gown is sold off the rack, you can shop the actual dresses and compare the prices while you're there. The boutique carries 600+ gowns and offers a free 90-minute appointment to help you explore the current collection.