Phoenix Location


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Brilliant Bridal Phoenix is the second Phoenix area Brilliant Bridal location! We opened our doors to the north west Phoenix area in December 2013.


Our Phoenix bridal shop, like our East Valley location, consistently has over 600 unique bridal gowns in stock giving you an amazing selection in your search for the dream wedding dress.


Our "Last Chance" clearance section features dozens of bridal gowns for under $350 and as low as just $95! If you're imagining an intimate bridal shopping experience, our Phoenix location is just what you're looking for.


Since our goal is to make your dream wedding dress as accessible as possible, our Phoenix location offers multiple payment options including Affirm. Click here to apply prior to your appointment! 


Located just 2 miles south of the loop 101 and 4 miles east of the I-17 on Bell Rd, our Phoenix bridal shop is easy to get to from anywhere in The Valley and is the most convenient Brilliant Bridal location for brides traveling from Flagstaff, Prescott, Sedona, Kingman, Lake Havasu and other Northern Arizona communities.

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Contact The Shop 


1606 E BELL ROAD #106-107

Phone: 602.548.1755


Monday: 11 AM - 7 PM

Tuesday: 11 AM - 7 PM

Wednesday: CLOSED

Thursday: 11 AM - 7 PM

Friday: 11 AM - 6 PM

Saturday: 10 AM - 6 PM

Sunday: 12 PM - 6 PM

Appointment Information

Appointments are always free and include:

  • A reservation for one of our large, private dressing rooms.
  • 90 minutes of devoted attention from an experienced bridal stylist.
  • Plenty of comfortable seating for your whole party
  • Our 5 star bridal shopping experience

Appointments are highly recommended. However we understand that sometimes life doesn't allow for appointments, so we welcome you to call ahead to check our availability for last minute + same day appointments. Please keep in mind, we have a limited capacity to assist call ahead customers on weekends.


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